|CODE OF PRACTICE AUTHORITY|
|12 Whitehall London SW1A 2DY Telephone 0171-930 9677 Facsimile 0171-930 4554|
PRIVATE AND CONFIDENTIAL
Our Ref: HJS/ljm
12 January 2000
|Dr Charles Medawar|
|Director, Social Audit Ltd|
|PO Box 111|
|London NW1 8XE|
Dear Dr Medawar
Case AUTH/949/10/99: Advertisement for Detrisitol
We have now completed our consideration of the complaint which you made concerning the above advertisement issued by Pharmacia & Upjohn and I am writing to advise you as to the outcome.
I am enclosing a copy of the report which will be published in due course and from this you will see that Pharmacia & Upjohn was ruled in breach of Clause 7.2 of the Code of Practice. Pharmacia & Upjohn has given the requisite undertaking and assurance in acceptance of the ruling. The advertisement was last used on 8 January.
If you have any comments on the report, please let me have them by Monday, 31 January.
Thank you for bringing the matter to our attention.
|Heather Simmonds (Mrs)|
|Director||Heather Simmonds||0171-747 1438|
|Secretary||Etta Logan||0171-747 1405|
|Deputy Secretary||Jane Landles||0171-747 1415|
CLICK HERE TO READ ON